I think with the experience I have and the exercise I did in my opinion it does work.
Lets say there’s a car dealer posting an ad one ad has a few detailed paragraphs about the cars he’s selling. The other ad has a small paragraph with a picture of a car but a car that’s appealing to everyone’s eye. The guy with the picture definitely had more engagement.
So this tends to show you that post with a pic is much better than a post with none. Not just any picture the picture has to be appealing to the eye. The salesman used a porche instead of a regular car. If we were talking about pocket books for the ladies the pic would be a guess instead of a no name. see where I’m going with this. Just use a picture that grads peoples attention.
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